Crash Proof® Investments are not Stock Market Investments

The Crash Proof Retirement® System is more than just a retirement strategy. Crash Proof Retirement® is a unique philosophy. The Crash Proof Retirement® System was born from the ashes of the financial collapse of 2001 (when clients of financial planners in King Of Prussia, Philadelphia, Florida, and nationwide lost big time). Retirement Phase Expert Phillip Cannella saw how many retirees were struggling and decided it was his responsibility to do something about it. That’s when Phil Cannella developed the Crash Proof Retirement® System to bring consumers what they so desperately needed: an investment strategy that guarantees preservation of principal, while still achieving adequate growth that exceeds the pace of inflation. All those investors who lost money in 2001 and 2008 probably wish they had received an education at a  Crash Proof Retirement® event because then they would have known about the Crash Proof® Investments outside of the stock market that have saved thousands from financial ruin – the kind of Crash Proof® Investments other Financial Planners in Philadelphia and Florida won’t tell you about. Crash Proof  Retirement®’s clients, on the other hand, have no Crash Proof Retirement® complaints after they weathered the financial storms of 2001 and 2008 and achieved positive growth.

Financial Advisors for Crash Proof Retirement®

Looking for a financial advisor in Philadelphia or Florida? Crash Proof Retirement® is located right nearby in Headquarters in King of Prussia, PA and our Southeast Regional Office in Palm Beach Gardens. Sure, you could go to a Philadelphia financial planner or a Palm Beach financial planner, but they would never tell you about the Crash Proof® Investments outside of the stock market that are utilized in Phil Cannella’s Crash Proof Retirement® System. Financial advisors in Philadelphia, Palm Beach, and other areas are only interested in looking out for themselves and the fees they’ll be collecting directly from your retirement accounts. Phillip Cannella was a different kind of advisor, one who understood how Crash Proof® Investments work, and how they fit into your retirement portfolio. At Crash Proof Retirement®, we’ll show you the kinds of investments those financial advisors in Philadelphia and Palm Beach keep to themselves because we focus on being consumer-driven and protecting your assets from being lost to fees and stock market volatility. After decades of helping retirees get educated about Crash Proof® Investments not found in the stock market, Crash Proof Retirement® complaints are hard to come by and our clients are so satisfied with the Crash Proof Retirement® Plan. Just ask any one of them what they think  of Crash Proof Retirement®. They’ll be happy to tell you; in fact, our clients  provided us with hours and hours of positive testimonials.

In Loving Memory of Phillip J. Cannella III, creator of Crash Proof Retirement®

It is with heavy hearts that we remember Phillip J. Cannella III, the visionary Founder of Crash Proof Retirement® and The Exclusive Crash Proof Retirement® System. Phil passed away peacefully on January 8th, 2025, at 2:30 AM, surrounded by his wife, and longtime business partner Joann Small-Cannella, and his family. He was 69 years old.

Diagnosed with Stage 4 bile duct cancer on May 2nd, 2022, Phil fought his illness, as he lived his life, with great courage, grace, principles, and a determination to live each day to its fullest, working every day on behalf of The American Retiree to the very end.

To quote Phil: ‘It’s not the number of years in your life, it’s the life you put into the years you live.’

Phil’s legacy is characterized by his unwavering commitment to consumer advocacy, always guided by a steadfast belief in truth, logic, and wisdom. Phil always believed, ‘In a world of deception…Truth and Logic will always prevail.’ Through this guiding philosophy, he transformed the financial landscape, over his illustrious 51 year career, helping over 6,000 Crash Proof® Consumers navigate their retirement future. This very philosophy also steered his remarkable journey—from founding First Senior Financial Group (which later evolved into Crash Proof Retirement®) to launching the one and only Crash Proof Retirement® Radio Show on Philadelphia’s #1 Radio Station, 1210 Talk Radio, and ultimately establishing his own media company, Retirement Media Inc.

His advocacy for the everyday American extended well beyond his client base. Phil’s philanthropic efforts touched the lives of countless Americans and patriots in need of financial and emotional support, benefiting organizations such as The Children’s Hospital of Philadelphia, The Vietnam Veterans of America, The Tunnel to Towers Foundation, Semper Fi, and America’s Fund, and many more. In his own words, ‘You can make a living from what you earn, but you can make a life from what you give.’

Although we are devastated by Phil’s passing, the most important message that we would like to leave with you is that Phil, along with Joann, took great care over the years, even before falling ill, to ensure that the safeguards, protections, philosophies, and core values that have always been the foundation of Crash Proof Retirement® will live on and that the unparalleled consumer protection provided by The Exclusive Crash Proof Retirement® System will continue to grow and thrive into the future. Phil’s legacy lives on through our executive team led by Joann Small-Cannella and our newly appointed Chief Executive Officer Traci Stillman, as well as our team of consumer advocates at Crash Proof Retirement® – all of whom share the same foundational values that made Phil the financial gladiator he was. We are forever indebted to the knowledge and passion he shared with us and our promise to Mr. Cannella is to always preserve his legacy forever. His vision continues to drive Crash Proof Retirement® forward in the pursuit of a better life for all Americans.